For the launch of another Samsung product, Smart TV, we developed a concept that originated from the multi cubic logo of the product. Starting at the road and with the trees that lead the guests to the interior of the Esma Sultan Mansion, the event venue, we used complicated video mapping. We developed a stage and ceiling that acted as the interface of Smart TV, perceiving moves and sounds, and giving feed back and acting like a living organism. We produced the projection film from 6 different angles so that all surfaces of the cube would have the view of relevant perspective. The stage tests and the rehersals with the presenter of the night lasted 15 long days and nights.
The event was locally and internationally acknowledged.