TAV builds airports in several countries on a turn-key basis, from financing to operation. They asked us to help them create three individual films to introduce themselves to potential customers, create awareness, and promote their corporation.
As the project began, we created different concepts for each film, however, our focus remained the same; people were familiar with THY, Lufthansa and American Airlines but they didn’t know enough about TAV or exactly what they do.
TAV is actually the invisible power behind the scenes. The values that make TAV so invisible are its slick operational skills and the experience it has built up over the past few years.
With this in mind, we aimed to make this invisible power visible, noticeable and appreciated through every idea we created.
We were fortunate that we already knew TAV very well due to our long lasting relationship with them and we had already gained vast experience in the airport sector. Which, of course, helped us during the process.